Welcome to the Cookie Policy of appse ai, a product of APPSeCONNECT Corp. This Policy explains how we use cookies and similar tracking technologies on our platform and website. As an AI-powered Integration Platform as a Service (iPaaS), appse ai uses cookies to ensure optimal performance, improve user experience, and personalize interactions based on user behavior and preferences.
We are committed to protecting your privacy and ensuring transparency in how your data is collected and used. This Policy outlines what types of cookies we use, the purposes they serve, and how you can manage your cookie preferences.
In compliance with applicable data protection laws such as the General Data Protection Regulation (GDPR), UK GDPR, and the California Consumer Privacy Act (CCPA), we have implemented a cookie consent banner that is displayed to users upon their first visit to our site. This banner enables users particularly those from the EU, UK, and California to make informed choices about the use of cookies. Non-essential cookies are automatically blocked until you explicitly provide your consent.
In compliance with applicable data protection laws such as the General Data Protection Regulation (GDPR), UK GDPR, and the California Consumer Privacy Act (CCPA), we have implemented a cookie consent banner that is displayed to users upon their first visit to our site. This banner enables users particularly those from the EU, UK, and California to make informed choices about the use of cookies. Non-essential cookies are automatically blocked until you explicitly provide your consent.
1. WHAT ARE COOKIES?
- 1.1. Cookies are small data files that are placed on your computer, smartphone, or other electronic devices when you visit a website. Like most professional websites, APPSE AI, an AI-powered iPaaS solution offered by APPSeCONNECT Corp., uses cookies to improve your browsing experience, provide essential platform functionality, analyze usage behavior, personalize content, and serve relevant advertisements.
- 1.2. This section explains the types of cookies we use, the data they collect, and the reasons we store them. Cookies may be set by us (first-party cookies) or by third-party service providers (third-party cookies).
2. TYPES OF COOKIES WE USE
- 2.1. We use a combination of first-party cookies (set directly by us) and third-party cookies (set by trusted external services) on the APPSE AI platform. These cookies are categorized as follows:
- 2.1.1. Essential Cookies – Necessary for secure access, login authentication, and basic functionality of the platform. These cannot be disabled via the cookie banner.
- 2.1.2. Analytics Cookies – Help us collect aggregated usage data, such as page views, traffic sources, and user behavior, to improve performance. Tools include Google Analytics and Hotjar.
- 2.1.3. Marketing Cookies – Used to deliver personalized ads and enable retargeting across different platforms. We use tools like Facebook Pixel, LinkedIn Insight Tag, and HubSpot Tracking Code.
- 2.1.4. Functional Cookies – Remembers your site preferences, such as selected language, layout settings, or other personalized features, to enhance your experience.
- 2.2. We use both:
- 2.2.1. Session Cookies, which are deleted once you close your browser
- 2.2.2. Persistent Cookies, which remain on your device for a longer period to retain preferences and improve returning visits.
- 2.3. To provide transparency and help you make informed choices, below is a list of the cookies that may be used on the APPSE AI platform, along with their respective purposes, duration, and source:
Cookie Name Purpose Category Duration Provider __cf_bm Bot protection (Cloudflare) Essential 30 minutes Cloudflare _ga User behaviour analytics Analytics 2 Years Google Analytics _fbp Ad targeting via Facebook Marketing 90 days Facebook hubspotutk Lead tracking in CRM Marketing 13 Months HubSpot auth0 Session/auth token storage Essential Session Auth0 cookieConsent Stores cookie preference Essential 12 Months Local - 2.3.1. This list may be updated periodically as we implement new tools or change our cookie configurations.
3. THIRD PARTY COOKIES
- 3.1. The appse ai platform uses third-party cookies to support analytics, marketing automation, and personalized advertising. These cookies are placed by trusted external service providers and allow us to understand how users interact with our site, optimize performance, and deliver targeted communications across channels.
- 3.2. The third-party cookies currently in use include:
- 3.2.1. Google Analytics – Collects anonymized data on user behavior, traffic sources, and session metrics to help us enhance site functionality and content relevance.
- 3.2.2. Facebook Pixel – Tracks user activity to measure the effectiveness of our Facebook and Instagram ad campaigns and enable retargeting.
- 3.2.3. LinkedIn Insight Tag – Helps us gather insights from users interacting with our LinkedIn advertisements and track conversions.
- 3.2.4. HubSpot Tracking Code (if implemented) – Assists in marketing automation by identifying returning users, tracking email campaign performance, and enabling lead profiling.
- 3.3. These third-party services may set their own cookies and process your data in accordance with their own privacy policies. Where applicable, such cookies will only be activated after you have provided explicit consent via our cookie banner.
4. HOW CAN YOU MANAGE COOKIES?
- 4.1. You have the right to control and manage how cookies are used on your device. appse ai respects your privacy choices and provides you with several ways to manage or disable cookies at any time. These include the following:
- 4.1.1. Cookie Preferences via Consent Banner - When you first visit the appse ai website, a cookie consent banner will be displayed, particularly for users in the EU, UK, and California, to help you make informed decisions. Through this banner, you can:
- 4.1.1.1. Accept or reject non-essential cookies (e.g., analytics, marketing);
- 4.1.1.2. Customize your preferences by category;
- 4.1.1.3. Revoke or modify your consent at any time by revisiting the banner (available in the footer or settings panel).
- 4.1.2. Removing Cookies from Your Browser - You can manually remove stored cookies by clearing your browser’s history or cookie storage. Doing so may:
- 4.1.2.1. Delete all site cookies across websites; or
- 4.1.2.2. Remove saved data such as login credentials, personalization settings, or form entries.
- 4.1.2.3. Note: This process may affect your browsing experience and require you to re-enter information during future visits.
- 4.1.3. Managing Site-Specific Cookies - Modern browsers allow you to view and manage cookies on a per-site basis. You can:
- 4.1.3.1. Allow or block cookies from specific websites;
- 4.1.3.2. Set cookie behavior for individual domains;
- 4.1.3.3. Configure automatic deletion upon closing the browser.
- 4.1.4. Blocking Cookies Altogether - You may configure your browser to block cookies entirely. However, this may:
- 4.1.4.1. Limit access to certain parts of the platform; and
- 4.1.4.2. Disable functionality such as user authentication, personalized features, or form submissions.
- 4.1.1. Cookie Preferences via Consent Banner - When you first visit the appse ai website, a cookie consent banner will be displayed, particularly for users in the EU, UK, and California, to help you make informed decisions. Through this banner, you can:
5. POLICY UPDATES
- 5.1. APPSeCONNECT Corp., the parent company of appse ai, reserves the right to modify or update this Cookie Policy periodically to reflect changes in legal requirements or technological advancements. The latest version will always be posted on our website with the “Last Updated” date indicated at the top. Continued use of the appse ai platform after such updates constitutes your acceptance of the revised Policy.
6. YOUR CONSENT
- 6.1. By using the appse ai website and platform, and by selecting your preferences through our cookie banner, you acknowledge that you have read and understood this Cookie Policy and consent to the use of cookies in accordance with its terms.
- 6.2. If you do not agree with this Policy or the use of cookies, you should discontinue access to our website and services.
7. HOW DO WE USE YOUR PERSONAL DATA AND OTHER INFORMATION
- 7.1. If you have any questions, concerns, or require further information regarding this Cookie Policy or how cookies are used on the appse ai platform, please feel free to contact us. We’re here to assist you. You can reach us at:
- Email: support@appseconnect.com
- Subject Line: QUERY: COOKIE POLICY
- 7.2. We aim to respond to all queries related to data privacy and cookie usage promptly and in accordance with applicable regulations.