Yattendon Brewing
How Yattendon Brewing Automated Shipping, Returns, and B2B Pricing with appse ai
North Western Europe
Disclaimer
Yattendon Brewing, a company from the APPSeCONNECT customer base. appse ai is APPSeCONNECT's own product, built with significantly more advanced automation and AI capabilities. This case study has been adapted to reflect how Yattendon Brewing's use case would run on appse ai today.
SAP Business One (Service Layer) ↔ WooCommerce ↔ Optimoroute, automated with appse ai
- Company
- Yattendon Brewing (West Berkshire Brewery)
- Headquarters
- Yattendon, Berkshire, UK
- Industry
- Brewing
- Founded
- 1995
- Company Size
- Small to Medium
- Integration Scope
- Order sync (WooCommerce ↔ SAP B1 SL), shipment data integration from Optimoroute into SAP, automated returns from warehouse to SAP, pricelist sync from SAP to WooCommerce via B2B WooCommerce Plugin
- Platform Selected Over
- Saltbox by Vision33
- Selection Criteria
- Customization capabilities, seamless WooCommerce & SAP B1 SL integration, B2B module support
About Yattendon Brewing
Founded in 1995 and based in Yattendon, Berkshire, Yattendon Brewing (trading as West Berkshire Brewery) is a small-to-medium UK brewery running WooCommerce as its e-commerce platform, SAP Business One (Service Layer) as its ERP, and Optimoroute for warehouse and delivery management.
The Operational Challenge
Running WooCommerce, SAP Business One, and Optimoroute as disconnected systems created friction across three specific operational areas. The shipping confirmation process required manually uploading shipping images for orders, which was resource-intensive and error-prone. Return documentation required manual data entry to generate return documents in SAP for returned orders, creating delays. And WooCommerce lacked native capability to handle special promotional pricing for B2B scenarios, limiting the brewery's ability to compete on wholesale pricing.
The problem
Running SAP Business One, WooCommerce, and Optimoroute as disconnected systems surfaced three specific problems for Yattendon Brewing:
- 01
Manual Shipping Confirmation Process
Manually uploading shipping images for orders was resource-intensive and error-prone.
- 02
Manual Return Documentation
Manual data entry to generate return documents in SAP for returned orders created delays.
- 03
Limited B2B Pricing Flexibility
WooCommerce lacked native capability to handle special promotional pricing for B2B scenarios.
This is the exact pattern appse ai exists to remove: a growing brewery's ERP, storefront, and delivery management platform running as three disconnected systems, with manual shipping documentation, returns processing, and B2B pricing gaps limiting operational efficiency and competitiveness.
Why appse ai
Yattendon Brewing needed a platform that could handle custom integrations beyond standard order sync — connecting a third-party delivery management system (Optimoroute) to SAP, automating return documentation, and enabling B2B pricing that WooCommerce didn't natively support.
Yattendon Brewing chose appse ai over Saltbox by Vision33 specifically for its customization capabilities, seamless WooCommerce and SAP B1 SL integration, and B2B module support — building three custom integrations tailored to the brewery's exact workflow.
The solution: automated shipping, returns & B2B pricing sync
Instead of manually uploading shipping images, re-keying return documents, and managing B2B pricing by hand, appse ai built three custom integrations across Yattendon Brewing's SAP-to-storefront-to-delivery cycle:
- Shipping Confirmation Automation
A custom solution fetches orders from SAP by date range, retrieves shipment details from Optimoroute, and creates delivery documents in SAP complete with package images — removing manual image uploads entirely.
- Return Document Creation
Return data is pulled automatically from the Optimoroute warehouse system and synced to SAP for return documentation, without manual intervention.
- B2B Pricing Sync
The B2B WooCommerce Plugin syncs SAP pricelists to WooCommerce, enabling special prices to display based on priority settings for B2B customers.
Each workflow runs as a closed loop: detect the event in one system, resolve it against the other, execute the update, and only surface an exception to a human when judgment is genuinely required.
The results
Automating the order management cycle across SAP Business One, WooCommerce, and Optimoroute delivered:
- The entire order management process, including shipping confirmations, returns, and B2B pricing, became automated
- Significant reduction in manual data entry time and resources
- Minimized errors in order and return workflows
- Improved overall operational efficiency and customer satisfaction
- Enhanced market competitiveness through successful promotional events
What's next for Yattendon Brewing
With the entire order management process automated across SAP Business One, WooCommerce, and Optimoroute, Yattendon Brewing is now expanding into additional B2B channels and continuing to optimize its automated business processes.
Frequently asked questions
How does appse ai integrate SAP Business One with WooCommerce and Optimoroute?
appse ai built three custom integrations for Yattendon Brewing: one connecting Optimoroute delivery data to SAP for shipping confirmation, one automating return document creation from Optimoroute into SAP, and one syncing SAP pricelists to WooCommerce for B2B pricing.
