TELCOMDIS TECNOLOGÍA, S.L.U.
Real-Time Order, Inventory & Fulfillment Sync Between Amazon Seller Central and Microsoft Dynamics 365 Business Central
North Western Europe
Disclaimer
TELCOMDIS TECNOLOGÍA, S.L.U., a company from the APPSeCONNECT customer base. appse ai is APPSeCONNECT's own product, built with significantly more advanced automation and AI capabilities. This case study has been adapted to reflect how TELCOMDIS TECNOLOGÍA, S.L.U.'s use case would run on appse ai today.
Amazon Seller Central ↔ Microsoft Dynamics 365 Business Central, automated with appse ai
- Company
- TELCOMDIS TECNOLOGÍA, S.L.U.
- Headquarters
- Alcobendas, Madrid, Spain
- Industry
- Electronics & Consumer Goods Distribution (lifestyle, health, technology)
- Integration Scope
- Sales orders, inventory levels, fulfillment/shipment tracking
About TELCOMDIS TECNOLOGÍA
TELCOMDIS TECNOLOGÍA is a customer of APPSeCONNECT. appse ai is APPSeCONNECT’s own product, built with significantly more advanced automation and AI capabilities. This case study has been adapted to reflect how TELCOMDIS’s use case would run on appse ai today.
Based in Alcobendas, Madrid, TELCOMDIS TECNOLOGÍA, S.L.U. distributes consumer products across the lifestyle, health, and technology sectors, representing brands such as Motorola, iHealth, and WaterCo, with sales running through Amazon Seller Central alongside Microsoft Dynamics 365 Business Central as its ERP.
The operational challenge
Running Amazon Seller Central and Dynamics 365 Business Central as disconnected systems created friction across order processing, inventory, and fulfillment. Sales orders were entered into Dynamics by hand, causing processing delays and data-entry errors. Inventory levels went out of sync between the two platforms, leading to stockouts, oversells, and lost sales. Fulfillment was managed separately across the two systems, delaying shipment notifications and weakening customer communication.
The problem
Running Amazon Seller Central and Microsoft Dynamics 365 Business Central as disconnected systems surfaced three specific problems for TELCOMDIS:
- 01
Manual Sales Order Processing
Orders were entered by hand into Dynamics 365 Business Central, causing processing delays and data-entry errors.
- 02
Inaccurate Inventory Updates
Stock level mismatches between Amazon and Dynamics led to stockouts, oversells, and lost sales.
- 03
Order Fulfillment Inefficiencies
Managing fulfillment across separate platforms caused delayed shipment notifications and poor customer communication.
This is the exact pattern appse ai exists to remove: a distributor’s marketplace and ERP running as two disconnected systems, with manual order entry and stock mismatches eating into accuracy and speed.
Why appse ai
TELCOMDIS needed an integration that could eliminate manual order entry, keep inventory accurate across Amazon and Dynamics 365 Business Central in real time, and streamline fulfillment and shipment tracking without added manual work.
appse ai built an automated connection between Amazon Seller Central and Microsoft Dynamics 365 Business Central, enabling rapid deployment with improvements visible quickly and a solution designed to scale with TELCOMDIS’s expanding operations.
The solution: automated order, inventory & fulfillment sync
Instead of manually keying in orders and chasing inventory mismatches, appse ai deployed three automated workflows across TELCOMDIS’s Amazon-to-ERP cycle:
- Automated Sales Order Synchronization
Orders sync from Amazon Seller Central into Dynamics 365 Business Central in real time, eliminating manual entry and the errors that came with it.
- Real-Time Inventory Level Syncing
Stock levels stay synchronized between platforms in real time, preventing overselling and stockouts.
- Streamlined Fulfillment and Shipment Tracking
Fulfillment and shipment status flow automatically between systems, keeping shipment notifications and customer communication current.
Each workflow runs as a closed loop: detect the event in one system, resolve it against the other, execute the update, and only surface an exception to a human when judgment is genuinely required.
The results
- Faster, more accurate order processing with manual entry eliminated.
- Real-time inventory accuracy across Amazon and Dynamics 365 Business Central.
- Improved customer experience through real-time shipment tracking updates.
- Staff freed from manual data-entry tasks for higher-value work.
- Scalable solution built to support TELCOMDIS’s expanding operations.
Frequently asked questions
How does appse ai integrate Amazon Seller Central with Microsoft Dynamics 365 Business Central?
appse ai builds an automated connection between Amazon Seller Central and Dynamics 365 Business Central, syncing sales orders, inventory levels, and fulfillment/shipment status in real time.
