Eastern Skateboard Supply
How Eastern Skateboard Supply Automated Order, Customer and Pricelist Sync Between Magento and Microsoft Dynamics NAV with appse ai
North America
Disclaimer
Eastern Skateboard Supply, a company from the APPSeCONNECT customer base. appse ai is APPSeCONNECT's own product, built with significantly more advanced automation and AI capabilities. This case study has been adapted to reflect how Eastern Skateboard Supply's use case would run on appse ai today.
Magento ↔ Microsoft Dynamics NAV, automated with appse ai
- Founded
- 1985
- Headquarters
- Wilmington, North Carolina, United States
- Industry
- Sports & Sporting Goods
About Eastern Skateboard Supply
Eastern Skateboard Supply was established in 1985 by professional skateboarder Reggie Barnes. Based in Wilmington, North Carolina, it is a leading skate company operating in B2B wholesale distribution, supplying skateboards, snowboards, surfboards and accessories. Its goal is to give customers everything they need under one roof. It runs Magento as its eCommerce storefront and Microsoft Dynamics NAV as its back-end ERP.
The Operational Challenge
Magento and Microsoft Dynamics NAV were not connected, so sales orders were entered manually and customer management was inefficient. Manual data entry took a lot of time and left the business with redundant, error-prone data. As a growing distributor, Eastern Skateboard Supply needed a custom integration built around its own business flow.
The problem
Running Magento and Microsoft Dynamics NAV as disconnected systems created five specific gaps for Eastern Skateboard Supply:
- 01
No Integration Between Storefront and ERP
Magento and Microsoft Dynamics NAV needed a seamless connection.
- 02
Manual Sales Order Entry
Sales orders had to be keyed in by hand.
- 03
Inefficient Customer Management
Customer records were hard to manage across two systems.
- 04
Need for a Custom Solution at Growth Stage
A growing business needed an integration built around its own requirements.
- 05
Redundant, Error-Prone Data
Manual data entry consumed time and introduced duplicate and incorrect data.
This is the exact pattern appse ai exists to remove: a growing B2B distributor with Microsoft Dynamics NAV in the back office and Magento on the storefront, relying on manual order entry between them.
Why appse ai
Eastern Skateboard Supply needed an integration that could connect Magento and Microsoft Dynamics NAV, automate sales orders, handle B2B pricing across multiple pricelists and price rules, and fit a custom business flow as the company grew.
appse ai delivered a Magento + Microsoft Dynamics NAV integration with automated order sync, pricelist and price rule sync, and a business flow designed to Eastern Skateboard Supply's requirements, on a strong and reliable integration architecture, backed by proactive implementation and post-implementation support.
The solution: automated Magento ↔ Microsoft Dynamics NAV order, customer and pricing sync
Instead of manual order entry and duplicate data, appse ai deployed automated workflows across Eastern Skateboard Supply's storefront-to-ERP cycle:
- Seamless Data Integration
Data flows between Magento and Microsoft Dynamics NAV without re-keying.
- Automated Order Sync
Sales orders sync between the two applications automatically.
- More Efficient Customer Management
Customer data is managed across both systems through the integration.
- Pricelist and Price Rule Sync
Multiple pricelists and price rules sync successfully, supporting B2B wholesale pricing.
- Business Flow Designed to Requirements
The flow is built to Eastern Skateboard Supply's needs on a strong and reliable integration architecture.
- Streamlined Operations
Business operations and processes run through one connected flow.
Each workflow runs as a closed loop: detect the event in one system, resolve it against the other, execute the update, and only surface an exception to a human when judgment is genuinely required.
The results
- Reduced manual effort and updates
- Easy, automated management of sales orders
- Seamless application integration
- Faster operations
- Time and resource savings from efficient real-time data exchange
- Improved efficiency and productivity
- Stronger customer relationships
- Sustained business growth
Frequently asked questions
How does appse ai integrate Magento with Microsoft Dynamics NAV?
appse ai connects Magento and Microsoft Dynamics NAV with automated order sync, real-time data exchange, customer data management, and sync for multiple pricelists and price rules.
