Disclaimer
The Honest Kitchen, a company from the APPSeCONNECT customer base. appse ai is APPSeCONNECT's own product, built with significantly more advanced automation and AI capabilities. This case study has been adapted to reflect how The Honest Kitchen's use case would run on appse ai today.
SAP Business One ↔ Magento, automated with appse ai
- Company
- The Honest Kitchen
- Founded
- 2002
- Headquarters
- Wonderbread Factory, San Diego's East Village, San Diego, USA
- Industry
- Consumer Goods — Pet Food (holistic, dehydrated, human-grade)
- Employees
- 11–50
- Website
- www.thehonestkitchen.com
- Business Profile
- Green America-approved member focused on sustainability and fair trade practices
- Data Synced
- Customer information, orders, payments, shipments, inventory, order tax (via Avalara extension)
- Integration Scope
- Bi-directional automated sync; pre-packaged integration template; low-code/no-code platform; ProcessFlow visual designer for customization
About The Honest Kitchen
Founded in 2002 and headquartered at the Wonderbread Factory in San Diego's East Village, The Honest Kitchen manufactures holistic, dehydrated, human-grade pet food with 11–50 employees. The company is a Green America-approved member committed to sustainability and fair trade practices, and runs SAP Business One as its ERP alongside Magento as its eCommerce platform.
The Operational Challenge
Data moved manually between SAP Business One and Magento, which operated as isolated systems. High order volume created operational bottlenecks, and manual entry risked redundant and erroneous data. The business needed real-time synchronization across both platforms.
The problem
Running SAP Business One and Magento as disconnected systems surfaced specific problems for The Honest Kitchen:
- 01
Manual Data Transfer Between Isolated Systems
Data moved between SAP Business One and Magento by hand.
- 02
Order Volume Bottlenecks
High order volume created operational bottlenecks.
- 03
Redundant & Erroneous Data Risk
Manual entry risked duplicate and incorrect records.
- 04
No Real-Time Synchronization
The business needed real-time data sync across platforms.
This is the exact pattern appse ai exists to remove: a growing consumer goods brand's ERP and storefront running as two isolated systems, with manual entry buckling under rising order volume.
Why appse ai
The Honest Kitchen needed a platform that could replace manual SAP-Magento data transfer with reliable real-time sync, including sales tax data via Avalara, while staying flexible enough to customize.
appse ai delivered a pre-packaged SAP Business One + Magento connector on a low-code/no-code platform, with bi-directional automated sync and a ProcessFlow visual designer for customization.
The solution: automated customer, order, payment, shipment, inventory & tax sync
Instead of manual data transfer, appse ai deployed automated workflows across The Honest Kitchen's SAP-to-Magento cycle:
- Bi-Directional Automated Data Sync
Customer information, orders, payments, shipments, and inventory sync automatically between SAP Business One and Magento.
- Order Tax Sync via Avalara
Order tax data flows through the Avalara extension.
- ProcessFlow Visual Designer
Workflows are customized visually to The Honest Kitchen's specific processes.
- Pre-Packaged Integration Template
A ready-to-deploy template gets the integration running without a lengthy custom build.
Each workflow runs as a closed loop: detect the event in one system, resolve it against the other, execute the update, and only surface an exception to a human when judgment is genuinely required.
The results
- Nearly zero downtime over two years
- Eliminated manual data entry
- Streamlined order management and shipping
- Enhanced operational efficiency
- Improved logistics and inventory management
- Faster shipping through instantaneous data exchange
In two years we have had almost no downtime with APPSeCONNECT.
Frequently asked questions
How does appse ai integrate SAP Business One with Magento?
appse ai delivers a pre-packaged connector on a low-code/no-code platform with bi-directional automated sync of customers, orders, payments, shipments, and inventory, customizable through the ProcessFlow visual designer.

