Sin Hin Frozen Foods
How Sin Hin Frozen Foods Automated Its SAP-Shopify Operations with appse ai
Asia Pacific Oceania
Disclaimer
Sin Hin Frozen Foods, a company from the APPSeCONNECT customer base. appse ai is APPSeCONNECT's own product, built with significantly more advanced automation and AI capabilities. This case study has been adapted to reflect how Sin Hin Frozen Foods's use case would run on appse ai today.
SAP Business One ↔ Shopify, automated with appse ai
- Company
- Sin Hin Frozen Foods
- Founded
- 1983 (originally "New Long Food Ltd")
- Headquarters
- Singapore
- Industry
- Food & Beverages — Frozen Seafood Distribution
- Employees
- 11–50
- Website
- www.sinhin.com.sg
- Business Model
- B2B global supply plus direct-to-consumer eCommerce (Shopify) and physical retail locations
- Integration Scope
- End-to-end bidirectional data synchronization, ProcessFlow visual integration designer for custom workflows, pre-configured ready-to-deploy package, real-time automated sync
About Sin Hin Frozen Foods
Founded in 1983 as New Long Food Ltd, Sin Hin Frozen Foods began as a local frozen seafood distributor in Singapore and has since expanded into global B2B supply alongside a direct-to-consumer Shopify storefront and physical retail locations, now with 11–50 employees. The business runs SAP Business One as its ERP and Shopify (on the Basic plan) as its eCommerce platform.
The Operational Challenge
Manual data management between Shopify and SAP Business One became unsustainable as sales volume grew. The resulting operational slowdown hindered the business's scalability and market responsiveness, and tracking a growing volume of business data across both systems became increasingly complex.
The problem
Running SAP Business One and Shopify as disconnected systems surfaced specific problems for Sin Hin Frozen Foods:
- 01
Unsustainable Manual Data Management
Manual data management between Shopify and SAP Business One became unsustainable as sales volume grew.
- 02
Operational Slowdown
The resulting slowdown hindered scalability and market responsiveness.
- 03
Growing Data Complexity
Tracking mounting business data across both systems grew increasingly complex.
This is the exact pattern appse ai exists to remove: a growing frozen food distributor's ERP and storefront running as two disconnected systems, with manual data management buckling under rising sales volume right as the business needed to scale its market responsiveness.
Why appse ai
Sin Hin Frozen Foods needed a platform that could handle growing data complexity between SAP Business One and Shopify without manual intervention, while remaining flexible enough to adapt as the business continued to scale.
appse ai delivered a pre-configured, ready-to-deploy SAP Business One + Shopify connector with end-to-end bidirectional sync and a ProcessFlow visual integration designer, giving Sin Hin Frozen Foods a flexible, customizable integration architecture.
The solution: automated order & data sync
Instead of manually managing data as sales volume grew, appse ai deployed a pre-configured connector across Sin Hin Frozen Foods's SAP-to-Shopify cycle:
- End-to-End Bidirectional Data Synchronization
Data syncs automatically in both directions between SAP Business One and Shopify.
- ProcessFlow Visual Integration Designer
Custom workflows are designed visually, tailored to Sin Hin Frozen Foods's specific operations.
- Pre-Configured, Ready-to-Deploy Package
A ready-to-deploy connector gets the integration running without a lengthy custom build.
- Real-Time Automated Sync
Data syncs in real time, keeping SAP and Shopify consistently aligned.
Each workflow runs as a closed loop: detect the event in one system, resolve it against the other, execute the update, and only surface an exception to a human when judgment is genuinely required.
The results
- Improved productivity through automation
- Reduced manual effort and associated labor costs
- Complete business process automation enabled
- Faster time-to-market
- Flexible, customizable integration architecture
- Ready access to business data across systems
It improved our productivity and made things more automated, enhancing efficiency and manpower savings.
Frequently asked questions
How does appse ai integrate SAP Business One with Shopify?
appse ai delivers a pre-configured, ready-to-deploy connector with end-to-end bidirectional data synchronization, built using a visual ProcessFlow designer for custom workflows.
