House of Flags
How House of Flags Drove 250+ Monthly Online Orders with appse ai
North Western Europe
Disclaimer
House of Flags, a company from the APPSeCONNECT customer base. appse ai is APPSeCONNECT's own product, built with significantly more advanced automation and AI capabilities. This case study has been adapted to reflect how House of Flags's use case would run on appse ai today.
Magento ↔ Priority ERP, automated with appse ai
- Founded
- 1977
- Headquarters
- Kimbolton, Cambridgeshire, UK
- Employees
- 11–50
- Website
- flags.co.uk
- Annual Revenue
- £4 million
- Order Volume
- 7,000+ orders/year
- Notable Clients
- Airbus, BMW, Volkswagen, Marriott Hotels
About House of Flags
Founded in 1977 and based in Kimbolton, Cambridgeshire, with offices across three UK locations (originally including Cambridgeshire, Birmingham, and Taunton), House of Flags is a producer and supplier of flags, signage, and promotional displays with 11–50 employees. The company generates £4 million in annual revenue from 7,000+ orders a year, serving B2B clients including Airbus, BMW, Volkswagen, and Marriott Hotels. House of Flags transitioned from a brick-and-mortar business to an omnichannel operation with an eCommerce store, running Magento as its storefront alongside Priority ERP for back-office operations.
The Operational Challenge
Data transfer between Magento and Priority ERP was manual and unsynchronized. Customer data, transactions, orders, and communications weren't flowing through to the back-end system, and sales reps lacked real-time access to customer information. As House of Flags pursued a digital-first strategy, it needed automation to support that shift.
The problem
Running Magento and Priority ERP as disconnected systems surfaced specific problems for House of Flags:
- 01
Manual, Unsynchronized Data Transfer
Data transfer between Magento and Priority ERP was manual and unsynchronized.
- 02
Data Not Reaching the Back End
Customer data, transactions, orders, and communications weren't flowing to the back-end system.
- 03
No Real-Time Customer Visibility for Sales
Sales reps lacked real-time access to customer information.
- 04
Need for Digital-First Automation
The business's shift to a digital-first, omnichannel strategy required automation it didn't yet have.
This is the exact pattern appse ai exists to remove: a long-established B2B manufacturer's storefront and ERP running as two disconnected systems, with manual data transfer and no real-time sales visibility standing in the way of a digital-first transition serving major accounts like Airbus and BMW.
Why appse ai
House of Flags needed a platform that could automate sales order, inventory, and customer data sync between Magento and Priority ERP, give sales teams real-time customer visibility, and support a broader shift to a digital-first, omnichannel strategy.
appse ai delivered a pre-packaged, ready-to-deploy Magento + Priority ERP connector on a low-code Business Process Automation platform, giving House of Flags automated synchronization and real-time data visibility and analytics.
The solution: automated order, inventory & customer data sync
Instead of manually transferring data between its storefront and ERP, appse ai deployed a pre-packaged connector across House of Flags's Magento-to-Priority cycle:
- Automated Sales Order Synchronization
Sales orders sync automatically between Magento and Priority ERP.
- Automated Inventory Synchronization
Inventory data stays synchronized across both systems.
- Automated Customer Detail Sync
Customer details sync automatically, giving sales reps real-time, up-to-date information.
- Real-Time Data Visibility & Business Analytics
Real-time visibility and analytics give the business a clearer view of performance across the connected stack.
Each workflow runs as a closed loop: detect the event in one system, resolve it against the other, execute the update, and only surface an exception to a human when judgment is genuinely required.
The results
- 250+ online orders a month, demonstrating proven digital channel success
- Reduced manual efforts and data redundancies
- Improved supply chain and logistics efficiency
- Organization-wide real-time data visibility
- Ready access to updated customer information for sales teams
- Accurate inventory and order management
Frequently asked questions
How does appse ai integrate Magento with Priority ERP?
appse ai delivers a pre-packaged, ready-to-deploy connector on a low-code Business Process Automation platform, automating sync of sales orders, inventory, and customer details between Magento and Priority ERP.
