Digi Tech Trading
How Digi Tech Trading Eliminated False Out-of-Stock Errors with appse ai
Europe, the Middle East and Africa
Disclaimer
Digi Tech Trading, a company from the APPSeCONNECT customer base. appse ai is APPSeCONNECT's own product, built with significantly more advanced automation and AI capabilities. This case study has been adapted to reflect how Digi Tech Trading's use case would run on appse ai today.
SAP Business One ↔ Magento, automated with appse ai
- Founded
- 2011
- Headquarters
- Dubai, UAE
- Industry
- Electrical & Electronics — Professional Filmmaking & Broadcasting Equipment Retail
- Employees
- 11–25
- Website
- www.digitech.tv
- Integration Scope
- Bi-directional real-time sync (inventory, orders, customer data), ProcessFlow visual integration designer, direct stored procedure implementation on SAP HANA database
About Digi Tech Trading
Founded in 2011 and based in Dubai, UAE, Digi Tech Trading is a retailer of professional filmmaking and broadcasting equipment with 11–25 employees. The business runs SAP Business One as its ERP alongside Magento as its eCommerce platform.
The Operational Challenge
Manual data synchronization between SAP and Magento was error-prone and time-consuming. Products frequently showed as out-of-stock on Magento despite being available in SAP, costing sales through false out-of-stock errors.
Growing order volumes made manual workflows unsustainable, data redundancies across systems slowed order fulfillment, and isolated applications hindered the business's ability to scale.
The problem
Running SAP Business One and Magento as disconnected systems surfaced specific problems for Digi Tech Trading:
- 01
Error-Prone Manual Data Sync
Manual synchronization between SAP and Magento was error-prone and time-consuming.
- 02
False Out-of-Stock Scenarios
Products showed as out-of-stock on Magento despite being available in SAP, costing sales.
- 03
Unsustainable Manual Workflows
Growing order volumes made manual workflows unsustainable.
- 04
Data Redundancies Slowing Fulfillment
Redundant data across systems slowed order fulfillment.
- 05
Hindered Scalability
Isolated applications limited the business's ability to scale.
This is the exact pattern appse ai exists to remove: a specialty equipment retailer's ERP and storefront running as two disconnected systems, with false out-of-stock errors directly costing sales as order volume grew.
Why appse ai
Digi Tech Trading needed a platform that could eliminate false out-of-stock errors by syncing accurate, real-time inventory between SAP and Magento, while reducing data redundancy at the database level to support growing order volumes.
appse ai delivered a low-code/no-code SAP Business One + Magento connector with bi-directional real-time sync, a ProcessFlow visual integration designer for custom workflows, and direct stored procedure implementation on the HANA database to eliminate redundancies.
The solution: automated inventory, order & SKU sync
Instead of manually syncing inventory and absorbing false out-of-stock losses, appse ai deployed automated workflows across Digi Tech Trading's SAP-to-Magento cycle:
- Bi-Directional Real-Time Sync
Inventory, orders, and customer data sync automatically and in real time between SAP Business One and Magento.
- ProcessFlow Visual Integration Designer
Custom workflows are designed visually, tailored to Digi Tech Trading's specific sync requirements.
- Direct Stored Procedure Implementation on HANA
Stored procedures run directly on the SAP HANA database to eliminate data redundancies at the source.
- Automated SKU Synchronization
SKUs sync automatically between systems, keeping product data consistent.
- Single Warehouse Visibility
A single, unified view of warehouse stock supports accurate multi-channel selling.
Each workflow runs as a closed loop: detect the event in one system, resolve it against the other, execute the update, and only surface an exception to a human when judgment is genuinely required.
The results
- Eliminated false out-of-stock scenarios
- Streamlined item stock management across channels
- Automated SKU synchronization
- Single warehouse visibility for multi-channel selling
- Improved order fulfillment efficiency
- Reduced manual operational costs
- Enhanced customer experience
APPSeCONNECT offered easy automation and issue debugging. The team is very supportive and cooperative.
Frequently asked questions
How does appse ai integrate SAP Business One with Magento?
appse ai delivers a low-code/no-code connector with bi-directional real-time sync of inventory, orders, and customer data, built using a visual ProcessFlow designer and direct stored procedure implementation on the SAP HANA database.
