Disclaimer
AW Rostamani, a company from the APPSeCONNECT customer base. appse ai is APPSeCONNECT's own product, built with significantly more advanced automation and AI capabilities. This case study has been adapted to reflect how AW Rostamani's use case would run on appse ai today.


Microsoft Dynamics NAV ↔ Shopify ↔ Lightspeed POS, automated with appse ai
- Company
- AW Rostamani
- Headquarters
- Dubai, UAE
- Industry
- Diversified conglomerate; retail focus on fashion, luxury jewelry, home living, and decorative items
- Employees
- 1,001–5,000
- Website
- www.awrostamani.com
- Group Sectors
- Automotive, real estate, construction, retail, logistics, IT, travel, consultancy
- Integration Scope
- Two connectors: Dynamics NAV ↔ Shopify and Shopify ↔ Lightspeed POS; bidirectional sync of orders, customer details, and business-critical data; ProcessFlow visual integration builder; pre-packaged, industry-tested connectors
About AW Rostamani
Based in Dubai, UAE, AW Rostamani is a diversified conglomerate with 1,001–5,000 employees and interests across automotive, real estate, construction, retail, logistics, IT, travel, and consultancy. Its retail business spans fashion, luxury jewelry, home living, and decorative items, running Microsoft Dynamics NAV as its ERP, Shopify as its eCommerce platform, and Lightspeed POS for point of sale.
The Operational Challenge
Manual data transfer between Shopify, Microsoft Dynamics NAV, and Lightspeed POS became a critical bottleneck. CSV file management introduced operational risk and data loss concerns, and scaling online operations demanded full-stack automation that manual processes could not sustain. The lack of integrated infrastructure across applications held back scalability and growth velocity.
The problem
Running Dynamics NAV, Shopify, and Lightspeed POS as disconnected systems surfaced specific problems for AW Rostamani:
- 01
Manual Data Transfer Bottleneck
Moving data between Shopify, Dynamics NAV, and Lightspeed POS by hand became a critical bottleneck.
- 02
CSV-Based Operational Risk
Managing CSV files created operational risk and data loss concerns.
- 03
Unsustainable Manual Processes at Scale
Scaling online operations required full-stack automation that manual workflows couldn't deliver.
- 04
Missing Integrated Infrastructure
The absence of connected infrastructure across applications hindered scalability and growth velocity.
Why appse ai
AW Rostamani needed a platform that could eliminate CSV-based manual transfers across three systems, scale with growing online operations, and deploy quickly with reliable post-go-live support.
appse ai delivered pre-packaged, industry-tested connectors on a low-code/no-code iPaaS, customizable through the ProcessFlow visual integration builder, with experienced implementation and post-go-live support. The solution reportedly worked right out of the box.
The solution: automated order, customer & business data sync
Instead of moving data by CSV, appse ai deployed two connectors across AW Rostamani's retail stack:
- Dynamics NAV ↔ Shopify Connector
Orders, customer details, and business-critical data sync bidirectionally between the ERP and the storefront.
- Shopify ↔ Lightspeed POS Connector
Data flows automatically between the online store and point of sale.
- ProcessFlow Visual Integration Builder
Pre-packaged connectors are customized visually to AW Rostamani's specific processes.
- Real-Time Data Exchange
Automated, bidirectional sync reduces processing delays across all connected systems.
Each workflow runs as a closed loop: detect the event in one system, resolve it against the others, execute the update, and only surface an exception to a human when judgment is genuinely required.
The results
Results below reflect the qualitative improvements AW Rostamani reported; no numeric or revenue figures were disclosed for this engagement.
- Reduced manual effort and updates
- Automated order synchronization across all systems
- Improved customer relationship management
- Seamless application integration
- Accelerated operational speed
- Enhanced team productivity, with more time for innovation and less on data management
- Real-time data exchange reducing processing delays
- Sustained business growth trajectory
We found our solution through APPSeCONNECT and we came out of the disaster of manual CSV uploads.
Frequently asked questions
How does appse ai integrate Dynamics NAV, Shopify, and Lightspeed POS?
appse ai deploys pre-packaged connectors (Dynamics NAV ↔ Shopify and Shopify ↔ Lightspeed POS) on a low-code/no-code iPaaS, with bidirectional sync of orders, customer details, and business-critical data, customizable through the ProcessFlow visual integration builder.

